LG Quadwash Waterpark
Client: Double A Events for LG USA.
Double A Events approached us to design an inflatable waterpark to include in their pitch to LG USA for LG’s activation at the Summer Streets Festival 2017. They were looking for a waterpark that looks and feels like the inside of a dishwasher with giant plates, cutlery, cups, spoon slides and water fountains everywhere! The entire project from concept renders and engineering through to the production of the inflatable, waterworks and spinning arms was turned around in a record time of 2 months!
On Saturdays, August 5, 12 and 19th 2017 between the hours of 7am and 1pm, nearly seven miles of New York City’s streets were open to the public to play, run, walk and bike. New Yorkers got to bounce, splish and splash inside the silver bouncy castle. On the last Saturday, LG organised a Slosh Race where 4 social media celebrities/influencers raced around the waterpark in food costumes and giant inflatable food flying around!
The inside of the dishwasher was broken down into the different cycles - Load, Pre-Rinse, Soak, Rinse and finally Dry Cycle where we roped in The Flash Pack to create a wind machine photo booth to capture the participants at the end of the experience and incorporate social media sharing.