Penang Trishaw Entourage.
Client: Cake Experiential, Malaysia.
"Cake Experiential Communications was tasked by Penang Global Tourism to create a Trishaw riding experience in a mini Penang city that could travel to 5 different cities. Our solution to the logistics of bringing the entire setup to 5 cities was to create the mini city completely out of inflatables, and we decided to work with Studio Soufflé to help design and produce it. Mahani and Gaia was an absolute pleasure to work with and they managed to come up with the design and layout of the event which we eventually produced and successfully rolled out.
The final inflatables turned out exactly as designed and the quality of the work was good, with careful consideration put into the elegant integration of the blowers and ensuring that the pieces were modular enough to fit different sized layouts.
The smooth roll out of the project which encompassed our agency based in Kuala Lumpur, the client in Penang, Studio Soufflé in the UK and the first event in Hong Kong, demonstrated that Studio Soufflé is capable of great project coordination. We at Cake definitely look forward to work with Studio Souffle again in the near future and would highly recommend others to do so too"
Chief Experience Officer
at Cake Experiential Communications (Asia) Sdn Bhd
Studio Souffle was commissioned by Malaysian experiential agency, Cake Experiential to realise thier concept for a trishaw track where the visitors get a chance to cycle through a replica of the city of Penang with its popular sites.
As Penang takes huge pride in its street art, we came up with the styling where the landmarks would be represented by sillohuettes of paintings by a local street artist. The 15x15m modular stand comes with removable parts and can be set up in 8 different configurations to fit the various venues it travelled to. First stop was Hong Kong and then Singapore, Jakarta, Bangkok and finally Taiwan.
We also introduced our new inflatable display wall with removable banners. The entire inflatable stand packs down into 2 suitcases!