Client: Pretty Bird for J2O
This has to be one of the strangest briefs we have ever gotten. The client basically brought us a dinosaur pool toy and wanted a human sized one made - as a suit - but not look like a suit. The brief included making it look like a pool toy i.e. cheap and made-in-China-like.
We normally pride ourselves in trying to make the design as seamless and smooth as possible but this time they wanted the creases and crudity of a pool toy! As they were examining the toys mismatched print they asked if we could make our print mismatch!
It turns out it is pretty difficult to make things look..... What’s the word.... Unrefined :)
The result is pretty cool though?? Can you tell there’s a person inside?? Kudos to the production team on such a cool ad!